Short Video, Long Lasting Impact: 3D Animation in Short Form Content
If we think about how our public engages with the advertising channels we use today, we find concerning trends from a psychological standpoint. Every day is harder and harder to reach the attention of the buyer, and even when we catch it, their span is so short that brands have only a couple seconds to interact with their prospects. In this aspect, social media doesn’t help us as Instagram and Tiktok keep prioritizing short dynamic videos (reels).
When we think about how to tackle this from an advertising perspective we need to be really creative – if it’s already hard to grab someone’s attention, give him the information he needs, generate desire and make him take action, imagine how hard it is to do all this in 10 seconds.
In this noisy and stimulated ecosystem, 3D comes to rescue by delivering high engagement due to its “flashy” nature. Quickly two aspects come to mind:
Animation’s attention catching effects:
The mix of movement and depth has an unusual stop-scroll power in busy feeds. Far more than flat or static content. Once the prospect stops scrolling, we have 10 seconds to deliver the funnel (Attention, Information, Desire and Action). This means that we don't really have time to do it in a linear way.
Motion, lighting, colours and character design brings emotional connection and recall, bold camera moves, rotation and motion graphics deliver the information and a good storytelling, music and voiceovers can deliver action from the prospect without him even realizing. Doing this in a parallel timeline improves measurable outcomes consistently.
Repurposing 3D Assets for longer or shorter productions:
One of the biggest advantages of 3D is its reliability and sustainability over time: every model can be reused, every visual can be refurbished and every video can be cut in different pieces. This way brands can create once and distribute multiple times everywhere by slicing clips, changing camera angles, speed or focus points according to the channel. This ultimately maximizes ROI.
Regarding Platforms and channels, short form content has its own considerations for each one of them:
TikTok, Instagram or Youtube Shorts: Short bursts perform best. We produce vertical, fast and bold 3D content with trending soundtracks or effects. This boosts enhances discoverability and boosts engagement
Linkedin & Professional Channels (Including Meetings and Events): Short explainers with clean visuals and explicit motion graphics can break down complex products and help shorten the sales funnel and client acquisition process.
Using 3D for advertising in short form content outperforms results against other types of short form and has visible advantages such as stronger engagement, flexibility, better storytelling and better attention hook.
At R-25 we know exactly how to make these shorts for maximum engagement so feel free to contact us for a free consultation.
